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Why Podcast Transcription Is Crucial



Are you a podcaster looking to enhance your overall user experience? Podcast transcription can improve the way you market and present your podcast to existing and potential followers in your corner of the internet. For podcast transcripts with attention to detail and excellent customer service, check out our services now.


Read on to learn why you should transcribe your podcasts.


Put your audience first

Providing an accompanying text with your podcast lets you cast your net wider. For one, transcripts give your followers who are hard of hearing an accessible way to engage with your content. Offering a text version of your audio will also appeal to people who prefer to absorb information in different ways.


For instance, statistics show that most young adults prefer reading to watching or listening to the news. And many people, especially those who speak English as a second language, like to read as they listen to help them retain the information.


Finally, with text transcripts you can embed links and references, which increases the credibility of your content and allows your audience to dive deeper into your topic.


Improve SEO

Optimizing your website for search engines, such as Google or Bing, can help your podcast appear higher in search results, giving your content greater exposure. Search engines pick out keywords only from text files, not from audio and video files. In other words, the content in your podcasts can bolster SEO only if you provide text transcripts.


Easily generate more content

If you run a successful podcast, you probably also have a website and social media presence. By having your podcast transcribed, you are generating easily shareable content.


Your transcript can be used to create a featured article for that week. If you frequently produce longer podcasts that aren’t easily digested in one reading, you could turn these into a series of articles, released at regular intervals. With a text version, you can quickly and easily extract quotes to use on all your social media accounts, giving you an easy way to engage with your audience there.


Increase your profit

Transcripts of podcasts often contain valuable information, links, and references that can help your audience. You can offer these transcripts in a premium paid section of your website, or you can combine them into an e-book or webinar to sell.


Ready to start? Get professional podcast transcription

These are just a few of the ways that podcast transcription can be an asset for your company. Order now, and discover how we can turn your podcast into a high-quality transcript.

Explore transcription services

Flat-rate professional transcription with a social mission