Interesting Facts and Statistics about Online Video

Interesting Facts and Statistics about
Online Video

Most consumers (79%) prefer learning about products from video rather than text.

In 1956, video recorders cost $50,000 and tapes were $300 for a one-hour reel. That's $465,000 and $3,000, respectively, in today's money.

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Video is shared 1,200% more than text and images combined on social media.

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Companies that use video get 41% more internet traffic than the ones that don't.

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The first music video played on MTV was "Video Killed the Radio Star" by The Buggles.

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Mobile video viewing grows 100% each year, according to YouTube.

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Almost half of all internet users seek product- or service-related videos before going to stores.

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Videos will comprise over 82% of all consumer internet traffic by 2022, a 15-fold increase over 2017.

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45% of people on Twitter want celebs to post more videos.

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90% of consumers agree that product videos help with decision-making.

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64% of shoppers buy after watching videos from brands on social media.

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65% of people go to YouTube if they need to solve a specific problem.

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82% of consumers loathe autoplay ads, which is why Chrome blocks them.

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The most effective video content types are: customer testimonials (51%), tutorials (50%), and demonstration videos (49%).

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In the 18-34 age group, half said they would drop whatever they were doing to watch content from their favorite video creator.

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A video on a landing page drives conversion rates up by as much as 80%.

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Over a billion hours of video are watched on YouTube every day.

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Video boosts organic search traffic on sites by 157%.

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Websites with videos are 53 times more likely to land on Google's front page.

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People stay an average of 2.6 times longer on pages having video.

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One of the first ever animated films was Gertie the Dinosaur. Released in 1914, it required 10,000 drawings and lasted 12 minutes.

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Videos lasting less than two minutes generate the most engagement.

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65% of people skip video ads at the first opportunity.

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60% of people prefer watching online videos to TV.

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Over 8 in 10 businesses prefer Facebook for video marketing.

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85% of videos on Facebook are watched with the audio muted.

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50% of viewers aged under 32 will not subscribe to pay TV by 2025.

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92% of consumers of video content on mobile devices share with others.

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YouTube is the second most often used search engine worldwide.

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The average individual watches over 90 minutes of online video daily, with 15% watching for more than 3 hours.

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98% of internet users have watched explainer videos for products and services.

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33% of video viewers stop a clip after 30 seconds, 45% after 60 seconds, and 60% after 120 seconds.

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55% of people watch online videos daily.

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YouTube hosts 66% of the premium online video content millennials watch on any device.

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