Interesting Facts and Statistics about
Online Video

Most consumers (79%) prefer learning about products from video rather than text.

In 1956, video recorders cost $50,000 and tapes were $300 for a one-hour reel. That's $465,000 and $3,000, respectively, in today's money.

Video is shared 1,200% more than text and images combined on social media.

Companies that use video get 41% more internet traffic than the ones that don't.

The first music video played on MTV was "Video Killed the Radio Star" by The Buggles.

Mobile video viewing grows 100% each year, according to YouTube.

Almost half of all internet users seek product- or service-related videos before going to stores.

Videos will comprise over 82% of all consumer internet traffic by 2022, a 15-fold increase over 2017.

45% of people on Twitter want celebs to post more videos.

90% of consumers agree that product videos help with decision-making.

64% of shoppers buy after watching videos from brands on social media.

65% of people go to YouTube if they need to solve a specific problem.

82% of consumers loathe autoplay ads, which is why Chrome blocks them.

The most effective video content types are: customer testimonials (51%), tutorials (50%), and demonstration videos (49%).

In the 18-34 age group, half said they would drop whatever they were doing to watch content from their favorite video creator.

A video on a landing page drives conversion rates up by as much as 80%.

Over a billion hours of video are watched on YouTube every day.

Video boosts organic search traffic on sites by 157%.

Websites with videos are 53 times more likely to land on Google's front page.

People stay an average of 2.6 times longer on pages having video.

One of the first ever animated films was Gertie the Dinosaur. Released in 1914, it required 10,000 drawings and lasted 12 minutes.

Videos lasting less than two minutes generate the most engagement.

65% of people skip video ads at the first opportunity.

60% of people prefer watching online videos to TV.

Over 8 in 10 businesses prefer Facebook for video marketing.

85% of videos on Facebook are watched with the audio muted.

50% of viewers aged under 32 will not subscribe to pay TV by 2025.

92% of consumers of video content on mobile devices share with others.

YouTube is the second most often used search engine worldwide.

The average individual watches over 90 minutes of online video daily, with 15% watching for more than 3 hours.

98% of internet users have watched explainer videos for products and services.

33% of video viewers stop a clip after 30 seconds, 45% after 60 seconds, and 60% after 120 seconds.

55% of people watch online videos daily.

YouTube hosts 66% of the premium online video content millennials watch on any device.