Interesting Facts and Statistics about Podcasts

Interesting Facts and Statistics about
Podcasts

Podcast ads get more attention than any other medium - 55% of all listeners. This may be because the host often reads the ad.

Source

Apple owns a huge 60% of the podcasting download market through its Podcasting app.

Source

Podcast ad revenue grew from $69 million in 2015 to a projected $659 million in 2020 - 1,000% in five years!

Source

The average podcast listener spends 17 hours per week listening to their favorite podcasts.

Source

According to Forbes, there are more than 800,000 podcasts worldwide, totalling 54 million episodes.

Source

150 million Americans listen to podcasts at least one time per month - 32% of the population.

Source

80% of listeners listen to most or all of each episode - one of the highest rates for any medium.

Source

10% of the content consumed by Millennials is podcasts, which they consider more reliable and intellectual than other content.

Source

The average podcast listener listens to 7 shows a week and subscribes to 6 podcasts.

Source

Podcast listeners like to multitask. 59% listen when they do housework, 52% while driving, 51% while cooking, and 50% when going to bed.

Source

In 2019, there were 86 million podcast listeners in the US, and the number is projected to reach 132 million in 2022.

Source

Podcasts are most popular in South Korea, with 53% listening at least once per month, followed by Spain (39%), Ireland (37%), and Sweden and the US (each with 35%).

Source

The average podcast lasts 43 minutes and 24 seconds, but length varies across genres. The average gaming podcast is 72 minutes long, whereas language teaching podcasts last just 7 minutes.

Source

According to Edison Research, 71% of podcast listeners listen for fun, 60% to keep up with news, and 51% to relax.

Source

The majority of listeners consume podcasts at home (49%), 22% while driving, and just 4% while using public transport.

Source

Advertising in business podcasts gives brands a 14% increase in purchase intent.

Source

The most popular podcast in the USA is True Crime. Chat, news, current affairs, feminism, sports, and cuisine are also popular.

Source

Around the globe, 43% of all users choose Spotify as their podcast platform; the service boasted over 200 million active users and half a billion Android downloads in 2019.

Source

In the US, the most popular platform is Apple, with a 52% market share compared to 9% for Spotify and 4.6% for Sticher.

Source

65% of podcast listening is on mobile devices compared to just 25% on computers and 10% on smart speakers.

Source

Google has two million podcasts registered, but that is dwarfed by the 440 million blogs registered on Tumblr. Statistics indicate people lose interest in podcasts, so Google has developed tools to help browse through them.

Source

26% of podcast listeners speed up playback to finish faster.

Source

Serial was one of the first big podcasts. It remains huge and was downloaded over 340 million times in 2019.

Source

Apple hosts more than 525,000 active podcasts and 18.5 million episodes, broadcasting in 155 countries.

Source